Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure proper usage. The preferred way to use the US SQUASH logo is over a white/light background or on black background with 15% tint. Every attempt must be made to do this. If the logo must be placed on a dark background or color options are limited then the US SQUASH logo may be knocked out and used in white.
The horizontal logo should only be used in places where the vertical logo does not fit or/and in very small places such as on pens to retain legibility. Our shield and logo-type are more
versatile than the vertical and horizontal logo. They may be used in various marketing materials and they should only be used when the vertical and horizontal logos do not work. In addition, the Shield-only/with no words may be used most commonly when the logo-type appears nearby, such as on the back of a shirt with the shield only on the front.
COMPANY NAME – PUNCTUATION & CAPS
The US SQUASH word mark does not have periods, though it does have a space between US and SQUASH. US SQUASH will appear in all capital letters in the first mention of the Association and thereafter as US Squash, again, with no periods after U and S. If US SQUASH appears in a headline, and again in the body of text, US SQUASH may also be in capital letters in the second mention, depending on its proximity to the first.
The corporate color system reflects a rich, dynamic, multidimentional US SQUASH. We will retain blue and red as the primary corporate color, and a secondary color palette will take place for a variety of uses.
BRANDING BOOK (Download PDF)
VECTOR FILES FOR PRINT (Download ZIP File)
US SQUASH LOGOS
US SQUASH GREY LOGOS
US SQUASH WHITE LOGOS